Mindy Lee

Eliza Ponds Estate Identity

Eliza Ponds is a brand new residential estate that is built on the old Watsonia Factory site. The visual identity is inspired by the area’s rich european demographics and culture. Rustic textures scanned from old diaries, and an illustration style inspired from 1950’s is the base behind the Eliza Ponds visual identity. The brand is interchangeable, and features three variations of illustrations that  show life around the pond. The overall feel is nostalgic, warm and comforting. The entire visual identity has been translated onto print and digital platforms such as brochures, EDM’s, e-newsletters, signage, as well as the interior and exterior design for the site office.

For the website, please visit www.elizaponds.com.au

This project was completed at The Brand Agency