Fable Bakery Brand Identity

 

Fable is a family run bakery based near Fremantle. The bakery’s essence reflects the character of Fremantle with a relaxed, honest and ‘WA’ flavour. Relating back to the name ‘Fable’, we help tell the story of three generations of bakers in every loaf. A combination of hand crafted typography, childhood illustrations and natural paper stocks reflect the hand made baking process and organic flours. A brand identity that was earthy, raw, real and honest to reflect, not only the time-honoured methods of baking, but the naturally sourced ingredients used.

Fable Website Graphics 2500 x 1667px.jpg
Fable Website Graphics 2500 x 1667px2.jpg
Fable Website Graphics 2500 x 1667px3.jpg
Fable Website Graphics 2500 x 1667px4.jpg
Fable Website Graphics 2500 x 1667px5.jpg
Fable Website Graphics 2500 x 1667px6.jpg
Fable Website Graphics 2500 x 1667px8.jpg

Credits

Art Direction & Design: Mindy Lee
Director & Videographer: Mason Truong
Music: Nathan Teoh

Previous
Previous

lululemon selfcare Launch

Next
Next

lululemon selfcare Face Care Range