Fable is a family run bakery based near Fremantle. The bakery’s essence reflects the character of Fremantle with a relaxed, honest and ‘WA’ flavour. Relating back to the name ‘Fable’, we help tell the story of three generations of bakers in every loaf. A combination of hand crafted typography, childhood illustrations and natural paper stocks reflect the hand made baking process and organic flours. We created a brand that was earthy, raw, real and honest to reflect, not only the time-honoured methods of baking, but the naturally sourced ingredients used.