Mindy Lee
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King Street

King Street 2500 x 1667 pixels.jpg

Client
King Street

Credit
Work completed at The Brand Agency
Illustrated by Carly Groves and myself
Animation by Tracey Kim

Creative Overview
King Street is a bespoke production house offering video, photography and branded content creation. With a strong focus on storytelling and producing memorable creative content, it offers tailor made solutions, rather than some of its cheaper, ‘one-size-fits-all’ competitors. The brand highlights the individuality that King Street delivers. Using the king as its hero, we celebrate the many kings worshiped in today’s content rich world, including The King of Rock’n’Roll and King Kong, amongst others. Coupled with the geographical location of King Street, the design reflects its position at the convergence of two Perth city cultures coming together – the business minded central business district and the eclectic, urban hub of Northbridge.

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