Mindy Lee

New Page

Eliza Ponds is a brand new residential estate that is built on the old Watsonia Factory site. The visual identity is inspired by the area’s rich european demographics and culture.

Rustic textures scanned from old diaries and an illustration style inspired from 1950’s is the foundation behind the Eliza Ponds visual identity. The brand is interchangeable, and features three variations of illustrations that show life around the pond.