lululemon Down For It All Vest and Tidal Dye Set
A weekly campaign promoting product, the Down For It All Vest, Jacket and Tidal Dye Set for lululemon Mens’s Run clothing category.
Your warm up starts here.
In this shoot we strived for extreme cold weather running. The monochromatic look and feel exaggerated the cold and highlighted textured in the environment a well as the tie-dye pattern on the clothing.
Credits
Art Direction: Mindy Lee & Stephanie Chan
Writer: Marissa Fernando
Photographer: Matthew Korinek
Lighting: Kyle Gibson
Producer: Tristan Merrick
Stylist: Nina Maidment