lululemon
Textured Fleece Half and Full Zip Jacket

 

A weekly campaign promoting new product, the Oh So Sherpa Half and Full Zip Jacket for lululemon Women’s On The Move casual clothing category.

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Take cozy with you.

This photoshoot took placet at the Audain Art Museum in Whistler. Surrounded in greenery, the architecture of the building is beautifully balanced with dark and light colours and straight linear lines. This provided an interesting contrast and was used as a backdrop to highlight the cozy and fuzzy texture of the jacket, whilst complimenting the colour palette of the outfit.

This weekly concept went live during the fall season on lululemon’s website for a week and was also supported with an email.

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Credits

Art Direction: Mindy Lee & Stephanie Chan
Writer: Marissa Fernando
Photographer: Jeremy Jude Lee
Lighting: Kyle Gibson
Producer: Tristan Merrick
Stylist: Caitlin Sheehan

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