lululemon’s first-ever line of personal care designed to solve sweaty problems.
lululemon selfcare Launch
Lululemon launched it’s first-ever line of skincare products, lululemon selfcare. A collection of personal products equipped to work alongside your work out routine. The collection includes a lip balm, face moisturiser, deodorant and dry shampoo all designed to solve sweaty problems.
We created an exciting and energetic brand experience though an omni channel campaign across North America and USA. These can be seen below across product packaging design and naming, store graphics and in-store fixtures, 10k experiential booth design and a launch event in New York.
Visual Merchandise Fixture
Over 150 in-store fixtures were launched into North American stores. A clean, sleek steel structure with mirror headers and frosted acrylic frames designed to be modular and flexible to cater for future product releases.
Window Display
Window vinyls decorated stores to celebrate the launch of lululemon selfcare.
Events
lululemon selfcare participated at several events such as a launch event in New York, a lululemon 10k and the Seawheeze half marathon in Vancouver. A trial booth was designed and placed at running events to allow participants to test out products.
Product Packaging
Working alongside Pentagram, New York we developed a core packaging design system for the launch of lululemon selfcare’s core products. Staying true to the lululemon brand, sleek red-and-white packaging with a clear spot uv varnish reminiscent of eat.
Kit Packaging
A TSA travel-friendly pouch that you can take on any adventure designed in two different scents and a recyclable belly band.
Credits
Design: Mindy Lee
Art Direction: Jessica Waters
Copy: Dan Nelken
Motion Graphics: Moreno le Comte
Packaging: Pentagram, New York