lululemon selfcare Face Care Collection

lululemon selfcare’s newest product launch dedicated to face care. This new collection includes a face cleanser, face moisturiser and face mist with activated charcoal. Designed to clean, cool and calm your face after sweaty workouts this collection is intended for use as a three step program to prevent dirt and grime that lead to breakouts.

We evolved the packaging design of the face cleanser and moisturiser, as well as developed a brand new vessel for the face mist. The overall look for this collection was designed to have a minimalist and clean looking range.

The photoshoot below accompanies the direction of the packaging and textured blocks were used to suggest an order on when to use each product, as well as playing a subtle homage to the activated charcoal ingredient in face mist.